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My 2 cents: websites and online presences are a dime a dozen. Great triathlon video content is very rare. Trying to attract traffic to a website with 'pretty good' content will make you want to ride your bike off a cliff. Make great videos, use the various already-well-established video monetization options to generate income. Doesn't hurt to keep the website up as a central reference for all content (even if it's just a list of embedded youtube/vimeo links), but I personally would spend as little time and money as possible on it.Thanks for the feedback, everyone. I think @AaronWebstey hit it on the head here. The site will be there for the hard core van to go surf, but until I'm retired, or have the capital for someone to manage it for me, focusing on the content will pay off a lot more. It's a lot easier for people to share a youtube, facebook video around to their friends anyway, and that'll help things grow the quickest. Sharing is caring.
Possibly biased, but speaking from some experience,