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Sufferfest is trying to apply a more individualized coaching protocol to the rest of us. And AC is bitching because he said this 20 years ago, but lost out on the revenue stream because he didn't want to design a product that would give access to the masses.Really all I see is a guy who thinks he is entitled to credit for what they've done and can't stand that he isn't receiving hosannahs . He is lashing out against marketing (which has absolutely worked because so many people are talking about it) and the very idea that someone else is making money off this work - all the while telling you to read his book.