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Happy to speak to this. I trusted a product and people I thought were my friends. Many, many, many people warned me to think twice before I moved into the house with one of the owners of Base salt but I disregarded their warnings. Big mistake.
On a product level, to help explain my "flip-flopping": I actually learned through sweat testing at CU that in fact the additional salt I have been taking during races actually has been hindering my performance and most likely caused my heat stroke, seizures and near-death collapse at Kona in 2013. Despite being a heavy sweater, I lose very little sodium. In fact, the majority of athletes think they need a lot of additional salt based on what they see secreted on their kits—when in reality between an American diet and drinks like Gatorade, there's actually very little reason to supplement additionally. We're already getting plenty. Yes, I was wrong before and stand corrected through additional research on myself and in general. Sorry if I misled anyone by previously supporting this product.
However, through living with the owner of the company briefly in Boulder, I also "saw how the sausage was made" and this is what I found most concerning. Primarily, I learned that there is little to no quality control of the product itself, no certifications, little oversight. Base is also supporting convicted doper/female pro Ashley Paulson. Despite what you think about second chances, I find the sponsorship of a former doper to be incredibly troubling and sets a terrible tone for clean athletes.
On a personal level—and I will not get too much into this because I have an open case with the police—I was evicted without discussion/agreement, stemming from a dispute in which I raised issue with dogsitting his flight attendant girlfriend's dogs for free 3-4 days every other week. I was subsequently blackmailed as he refused to hand-over mail received at the house (including close to $5,000 in work checks, tax forms, etc. etc) unless he received additional money I did not owe. When the police contacted him, he lied about his whereabouts and said he would return the mail to sender when he "got back to boulder" (that's all I was asking for—drop the mail back in the mailbox, not that hard). I have yet to see any forwarded mail and senders have not received anything either.
Checks can be recut and bills paid online so I initially was just going to sweep all of this under the rug and just move on with my life. However, Base employees continue to monitor my social media (seriously? get over yourselves) and people should know this is a company not to be trusted—mostly because the people at the top are the worst combination of narcissistic and incompetent. I did not listen to the many warnings directed my way and I want others to get the chance to do the same.
I'm sorry to keep cross-contaminating the forum but I nearly fell out of my chair when I read Dan's comment regarding whether he should reach out to Dimond/TJ for comment on the story he is allegedly working on: "i don't need to talk to them to report those facts because i think i know what they are."
I actually did some work for a insurance company this spring that had me set up a call routing system for their support teams. If you press one of the numbers not referenced in the phone recording (I think it was 9), you'd get directed to a series of cat facts.