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Interbike 2019 cancelled - Your thoughts / Do you care?
I'm not sure how much ya'll follow the bike industry beat, but if you hadn't heard, the company that runs/owns the Interbike tradeshow officially killed the 2019 event. I published a blog about it today
, but if you don't want to read that the gist is that this was something that us industry types told ourselves couldn't happen - until it happened. And then many realized that it was probably inevitable.
Interbike was a pillar of the bike business in America for a very long time. I remember greatly anticipating the media coverage every year when I first got in to cycling. It's where all the news was happening. A lot of fingers are being pointed now as to why the show failed (many at the biggest companies that pulled out of the event like Trek and Specialized), but I guess it doesn't matter at this point. Economy. Internet sales. Amazon. Lance took a dump all over cycling and Americans hate it now.
My question is - how much is this on your radar? Do you care? Do you follow other trade shows or want to see Interbike return? What I'm generally gathering is that a lot of average cyclists have lost interest.