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Is Ironman Getting Soft

Tad_MTad_M Member, Rooster Endurance Member, Level 2 Supporter
edited August 26 in Main
I thought Ironman was rather protective of their brand/name. Here is this year's motocross championship event logo.
Hey lawyers out there, I know in trademark law, you generally are granted for certain business silos, so is this far enough removed that they have no claim? Or is Ironman starting to abandon their protective nature? Or have they moved on and this is a signal that the USA is irrelevant now as a region having been used up and abandoned for greener pastures?
I find Dan's article interesting. I never realized how much of the claim to the words is based on smoke and mirrors plus horsepower rather than legal backbone.
https://www.slowtwitch.com/Features/The_trademark_272.html


AaronWebstey

#Sworry 2019 - See you there!

Comments

  • Options
    MattMatt Member, Administrator, Rooster Endurance Member
    Because both have motors?
    AaronWebsteyTad_MKenElPescadoPeladoCraig_D
  • Options
    AaronWebsteyAaronWebstey Administrator, Rooster Endurance Member, Rooster Endurance Officers
    I gave up after "may've". Sworry
    PevashishDaul
  • Options
    dhrdhr Member
    For the sake of accuracy, the Ironman MX isn’t the name of the championship. It’s the final race of the year that takes place at Ironman Raceway. Basically, it’s just the name of the track.
    Tad_M
  • Options
    Tad_MTad_M Member, Rooster Endurance Member, Level 2 Supporter
    Good point @dhr . Likely the answer. It's the track name, but they have been badging a championship logo separate from the track as far back as 2016 from what I see. So apparently it's not making the WTC squirm too much.

    #Sworry 2019 - See you there!
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    MartinMartin Member, Rooster Endurance Member
    I don't think they vigorously defend the TM outside of endurance sports, do they? And since Merriam-Webster claims it was first used in 1846, there is probably a reasonable defense available.
    Tad_M
  • Options
    Tad_MTad_M Member, Rooster Endurance Member, Level 2 Supporter
    Martin said:

    I don't think they vigorously defend the TM outside of endurance sports, do they? And since Merriam-Webster claims it was first used in 1846, there is probably a reasonable defense available.

    Always go with "temporary insanity"
    MartinKenElPescadoPelado

    #Sworry 2019 - See you there!

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