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Director of Marketing - ENVE Composites
Director of Marketing - ENVE Composites
what do you use for measurement tools for any online versus traditional/grassroots marketing efforts? I mean, obviously sales are the biggest driver of any decision (hey, they keep the lights on) but wondering what types of analytics, etc. goes into the decisionmaking process.
Also, I do know where Ben lives. However, think he deserves that set of wheels far more than I might.
Bike Crash Free Since August 4th, 2014
Director of Marketing - ENVE Composites
Director of Marketing - ENVE Composites
But seriously, @_MurMan crushed it at cross last fall.
Realizing that you might not be able to answer with specifics, but have there been particular setups where your data says "Boom. This bike and these wheels are a perfect match"? Say, Luke McKenzie's setup at IM WA where he killed the bike on a tough day?
Thanks for doing this, great info.
-Ben
Love your wheels and the support you've given to some of my athletes through the years. I know that when my guys are riding ENVE they're riding the best stuff out there.
Question: when will you have a disc wheel available?
Do you know who I am?
Also, how many times have people asked if you were associated with the colour company?
Now warranty cases... Oh man, it has been a long time since I've been involved in warranty but I've seen rims returned for warranty by people trying to remove decals with heat guns. They got the rims so hot that the resin system hit gel point again and the tension from the spokes caused the wheels to basically fold in half. What is honestly more impressive are the forks and wheels that come back with virtually zero damage after unfortunate run ins with cars and garage doors. Frames in pieces, wheels and/or fork just fine...
Director of Marketing - ENVE Composites
Director of Marketing - ENVE Composites
Director of Marketing - ENVE Composites
Keep up the great work!
https://www.facebook.com/sworrytrials/
https://www.facebook.com/OdetoLaz/
How did you land in marketing at ENVE? What's your career background like? Did you need to have engineering / aerodynamics knowledge? Genuinely curious what it takes to work for a brand that's well-known and respected but in a very technical space like wheels.
This is a great thread, thank you for taking the time.
@JessJones has been riding your wheels and she has ridden A LOT of wheels in her career (mostly racing on Zipp) and she is really impressed by them. Today we rode 5 hours in crazy Oklahoma crosswinds and I was riding 80mm Aerus wheels by Blue and she was riding her Enve race set up. I was getting pushed all over the road and she was flying straight as hell.
I only asked for free shit because I am poor, and if I had any money I would be buying Enve wheels. Her recommendation is a good one for anyone seriously considering race wheels.
As for working in the bike industry or at ENVE, visit the websites of your dream job manufacturers regularly, making sure you keep tabs on the careers and jobs pages. Work in the bike industry starting wherever you can. I've been in a shop and racing since I was 16, so you get to know reps and people beyond retail. At races w/ expos, try some networking, be proactive. If you want to work at ENVE, and have a college degree, send in your resume. We hire frequently.
Hope this helps!
Director of Marketing - ENVE Composites
Jump on ENVE website and search for an ENVE dealer who has demo wheels. Riding wheels first is a great way to determine whether or not I'm just full of crap.
Director of Marketing - ENVE Composites
Director of Marketing - ENVE Composites
What you say here is very interesting, and I've read similar things before from Enve (saying 8.9 was faster than a disc) and from Reynolds (saying Aero 90 is faster than a disc) but I've never found any good evidence to explain this.
Correct me if I'm wrong :
- a disc is faster at all yaw angles and doesn't stall as badly as a deep spoked wheel does.
- it takes less watts to spin a disc than a spoked wheel.
- a disc gives a bit more side pressure for sure.
- a disc is heavier.
Given the two last characteristics are not really a big deal unless the triathlon course is VERY VERY hilly or a wind is crazy and you can't keep your bike straight, we are left with less translation drag, less rotational drage, less chances of reaching wheel stalling point --> so I'd love to understand the science behind the reasoning when you say a 7.8 set is faster than a disc when you go <29mph. Don't get me wrong, I'm not being sarcastic of anything, I would really love to understand the science behind this and honnestly if I'm proven a 7.8 rear wheel is faster than a disc I'd rather ride it than a disc !
Thanks a lot in advance for your honnest answer on this.
Since triathlon is expensive and I bought the wheels second hand, am I sh*t out of luck since I'm not the original owner? Is there any kind of repair that can be done?
Bumping this thread as I would love to get an answer to this question. I have a set of 7.8s on order and need to buy the various things that go with new wheels. Cassette. Tires. Tubes. And a possible disc cover if it would be beneficial. I currently race with a covered rear wheel so I'm used to it.
Also what tires would you recommend? I currently race with 23mm GP4000sII. Should I stick with that in 25mm? Go with 25mm GPTT? Or possibly the Turbo Cottons?